With Valentines day quickly aproaching the flower buisness is cut throat. From everyone to local grocery stores, to super stores, to online brokers everyone is trying to cash in on the holiday. Some consumers don't take the time to think about the decision they are making when picking up a bouquet at the grocery store or by browsing the internet for the cheapest deal but florists across the country are feeling the hit and it's hurting the industry.
1800 flowers has come up with an negative ad campaign against local florists claiming their flowers are fresh from the farm (meanwhile they are busy handing out millions of dollars in coupons after settling a couple of lawsuits regarding the "fresh from the field" claim). My friends at flowerchat.com have come up with a witty replacement for their campaigning. Enjoy!
Saturday, February 3, 2007
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